If you’re operating a small to medium enterprise business with between 5 and 5000 employees, it is likely that you will have data. Not only that, you will have data silos or data in different systems that aren’t connected.
Every business does this and nearly all business owners complain about it. The main complaint is that the data you hold is not connected and there is no join-up between the data in one spreadsheet or system to another. It was in 2005 the phase “Big Data” was first coined, but most business and yours might be one who doesn’t have the capability or can’t afford to implement a “Big Data” strategy, so the follow on from this is “Connected Data”.
So, what is connected data?
It’s a strategy to use data that is in your current systems and build views across multiple platforms that you may have to give an analytical view of system and business data.
Mapsimise is a connected data platform which means you can view data in real-time on a map to gain location intelligence. But first, let me tell you a story about working for a government sector client.
If you have read some of our others blogs you will probably know that I have spent my career helping organisations with data, CRM and integration of systems. Integration and connecting data are pretty much the same thing.
In 2004 I had the opportunity to work on the e-Government agenda, which basically involved making services digital. Without going into great detail, there was a lot of integration between systems needed. The reason integration was needed was that most systems at the time were installed locally with limited API’s (Application Interfaces) so a lot of integration was at the data layer.
Modern day systems are based in the cloud with web API’s, so integration at the application layer is now far easier to do. In layman’s terms it means applications can now communicate with each other, making data available.
Mapsimise benefits from application layer interfaces meaning real-time data can be drawn or passed to several systems along with being uploaded from spreadsheets like Microsoft Excel.
These same modern-day systems such as Salesforce, Microsoft Dynamics 365 and Sugar CRM work directly with Mapsimise. The benefit to you as a business owner is that with Mapsimise you can view shared data from multiple systems which means you don’t have to integrate, and you don’t have to pay for development of bespoke services.
This means your business activities like Sales, Service and Marketing can benefit from location intelligence using the same data that is held in your other systems which means it is connected in real time or synced in both directions to give best analysis.
When I was working in Government, we built many integrations that today do not need to be built and GIS or Geospatial was not an integration that could be done easily, meaning stale data or a copy of data had to be used. With solutions like Mapsimise this is no longer the case, and Mapsimise can also be used to generate public facing maps via a website or dashboard.
Cloud based and web-based technologies have answered many of the integration questions meaning that organisations like yours can now benefit from connected systems in a cost-effective way. You can now get the same outputs as the enterprise organisation at a fraction of the cost.
How to get started with Mapsimise
If you are ready to get started, it's so easy! Start visualising your data on one or more maps by signing up to your own Mapsimise account and get started. Follow the steps below:
- Firstly, visit our website Mapsimise.com
- Click Get Started
- Select the package that suites your organisation
- Fill in the registration form
- Validate and log in to your Mapsimise account (by email)
- Add your billing information and select the connectors or upgrade from your Go Package
If you get stuck, you can sign into the Help Desk and raise a ticket with Mapsimise Support OR click here.
We look forward to working with you and helping you visualise your data, gaining location intelligence.