Today we are looking at how to use external data with your business systems. Over the past months we have heard more than once the phrase “data is the new oil".

Did you know that as businesses and individuals, we have created more data in the last 12 months than ever before, so it's no wonder that data is becoming more and more important in our everyday lives.

So, lets share how you can use local and business data from Google within Mapsimise to your advantage with your business data.

Let us give you an example...

In this example we have displayed company data from their CRM and then done a quick search for related software companies in the area.

Why is this important? Well this map was created to show data about roles and candidates for a recruitment company, the video is here.

The recruiter had available resource in a given area and wanted to find the right type of company by location to see if they could help find a suitable role for job searchers.


That is just one industry example. You might want to use this powerful Mapsimise search option to find multiple locations of a given company, say a car dealership like Mercedes in a set location. This example shows those in the South West of the UK.

This tool displays data directly from Google to be seen against your own data, sales areas or any other boundaries you might have created. This could include postcodes or postcode regions, allowing you to really focus on an area by searching and overlaying different types of data.

Yes, it's amazing we know!

And that’s not all, there are many many features that can be used. We have created Mapsimise for all businesses to benefit, and not only to upload and view their own data but use free data from the search to enhance daily activity, and free KML files to help define data.  You can find out more about using KML in our recent blog post.

If you would like to find out more about search in Mapsimise, we have an active blog site and knowledgebase.

If you need help getting started, please just contact us or book an online meeting. We can take you through the steps to changing the way you view your data!

Ready to get started?

Just log in and follow the quick steps above to start analysing your data on a Google Map!