Geospatial Technology

Geospatial technology refers to equipment or services used to measure and analyse Earth's land and features. Systems such as Global Positioning System (GPS) and Geographical Information System (GIS) are used in geospatial work. "Geo" is a prefix that comes from a Greek word meaning earth. Mapsimise uses services from Google Maps and Google Street view, to display and manage data

Discover the benefits of using KML in Mapsimise

Discover the benefits of using KML in Mapsimise

You may know already that Mapsimise supports the use of KML files. This means you can build boundaries and identify areas with borders

Marketing with Mapsimise: How does it work?

Geospatial Technology

Marketing with Mapsimise: How does it work?

With new technology, comes new ways of marketing. Many of the popular marketing techniques we use today were not even around 20 years ago.

What is location-based marketing?

Geospatial Technology

What is location-based marketing?

Have you ever looked at something on Amazon, just briefly or maybe you found it at a better price elsewhere. You may have noticed that Amazon sent you a reminder email a day or so after to tell you it’s still available or that there’s ..........

Has the “Lock Down” Affected Crime Rates in the UK?

Geospatial Technology

Has the “Lock Down” Affected Crime Rates in the UK?

The purpose of this blog is to show and analyse two different data sets. The data is based on all crime incidents available that have been recorded in April 2019 and April 2020.

Mapsimise May 2020 Update... It's Here!

Geospatial Technology

Mapsimise May 2020 Update... It's Here!

Are you thinking about location intelligence and what advantages it can bring to your business? Data analysis in business is key to the survival of your business and with our data analysis platform, Mapsimise, along with location intelligence, we make this task much more achievable and exciting!

How Location Intelligence Might Be a Very Good Idea for Your Business

Geospatial Technology

How Location Intelligence Might Be a Very Good Idea for Your Business

Definition: Location Intelligence is the process of deriving meaningful insight from geospatial data relationships to solve a problem.

What Is Geocoding and How Can It Benefit My Business?

What Is Geocoding and How Can It Benefit My Business?

We created Mapsimise knowing that the concept of geocoding data for business was fairly new. Not many businesses currently use it and we found that using GEO applications for business has been seen much more in the US than it has in the UK and Europe.

Our ever-changing world, well this will be Interesting…

Our ever-changing world, well this will be Interesting…

We are seeing everything turn upside in front of us. We have all seen the map of the Corona virus grow and grow… In light of it all, geospatial and graphical representation of data can be fascinating.

Effective Use of Geospatial Drives Product, Customer, Resource and Asset Management

Effective Use of Geospatial Drives Product, Customer, Resource and Asset Management

Geospatial and business intelligence helps you as a business owner make more informed decisions through analysis. From planning your resources, understanding customers by location or even launching new product platforms like Mapsimise, helps you with analysis.

Make Better Decisions Using Your Data with Google Maps

Make Better Decisions Using Your Data with Google Maps

Google Maps offers a great starter for 10, you can quickly load some data and display it on a map with a bit of filtering, but with Mapsimise we take your maps and business data to 11. (Sorry about the spinal tap reference, I had to get it in somehow.)

Mapsimise – Breaking the Mould in Mapping Data from Business Systems

Mapsimise – Breaking the Mould in Mapping Data from Business Systems

It might surprise you how much you use mapping and geo technology without knowing it. Map and geo represented data is everywhere and everyone is using it in their daily life.If you

Mapsimise – Enabling Central Government with GEO and Mapping in enhancing services.

Geospatial Technology

Mapsimise – Enabling Central Government with GEO and Mapping in enhancing services.

Well this week I wanted to expand out a little more on my thoughts about how the public sector and relevant services can benefit of using mapping technology as a service from Mapsimise

Mapsimise – How Not-For-Profit Can Benefit from Connected Data and Geospatial Tools

Geospatial Technology

Mapsimise – How Not-For-Profit Can Benefit from Connected Data and Geospatial Tools

As we move into the final 7 weeks of feature development for the Mapsimise platform release, I’ve had the opportunity to sit down this week and take a look at lots of

Mapsimise – A Busy Week Making Real Progress…

Mapsimise – A Busy Week Making Real Progress…

If you have been reading any of my previous posts about the journey so far, then you might have come to the conclusion that the team here at Mapsimise are flat-out busy, heading for our first release.

Mapsimise – The Final Development Cycle is Underway

Mapsimise – The Final Development Cycle is Underway

Well it has been a very interesting 17-month journey so far, and the team have just started the last 12-week sprint for the first release.

Mapsimise – Geospatial Commission Outlines Its 2019-2020 Priorities

Mapsimise – Geospatial Commission Outlines Its 2019-2020 Priorities

Its now April 2019, and the team in Marketing and Sales have been building leads and booking potential demos for later in the year.

Mapsimise – Funding Awarded to Innovative Data Projects

Mapsimise – Funding Awarded to Innovative Data Projects

A little while ago I was invited to an event run by Innovate UK https://www.ukri.org/ as the event focused on the use of Geospatial technologies, but more so that there was a 1.5 million pounds available for a competition by the UK Geospatial Commission for projects and companies to bid for.

Mapsimise – Seeing What Can Be Done with Geospatial Technology

Mapsimise – Seeing What Can Be Done with Geospatial Technology

We are now at a state of fever pitch here at the office, and I would say the air is a little bit giddy - why you might ask? Well we have just

Mapsimise – 12 Months on and Still Going Strong

Mapsimise – 12 Months on and Still Going Strong

We are now just over 12 months into the new Mapsimise project and apart from development, there is a lot of activity beginning to take place around building social channels and engaging with

Mapsimise – Getting Ready 2019, Its Going to Be a Big Year

Mapsimise – Getting Ready 2019, Its Going to Be a Big Year

Well the Christmas break is over, and the team have come back to continue with the 4th development cycle, which includes the final build for core geospatial functionality. I know that April is

Mapsimise – End of Term Update, the Journey so Far

Mapsimise – End of Term Update, the Journey so Far

Granted that sounds like we are breaking up from School, and in a way our 12-month development of Mapsimise to date feels a little like having a child, but the pregnancy is 18

Mapsimise – Google to Shut Down Fusion Tables

Mapsimise – Google to Shut Down Fusion Tables

It may come as a surprise, but I was recently enjoying some leisure time with some friends and having a few drinks, when after discussing business for a while and what our team

Mapsimise – Better Public Services Using Intelligent Geospatial Tools

Mapsimise – Better Public Services Using Intelligent Geospatial Tools

I hadn’t planned to write an additional post this month, but this just came up in my feed from Gartner and as it was from source I just thought I’d add

Mapsimise – There Is No Smoke Without Fire

Mapsimise – There Is No Smoke Without Fire

Remember, remember, the fifth of November, gunpowder, treason and plot - not one to miss out on tradition and the key here is plot, lots of plotting of data with Mapsimise.Well today

Mapsimise – First Major Milestone Realised, and We Are Not Spooked

Mapsimise – First Major Milestone Realised, and We Are Not Spooked

As haunting hour approaches and the pumpkins are lit ready for trick or treat, we have a treat for our followers.Today is a very special day for the Mapsimise team. We have