Business efficiency is not always easy to achieve, and we all know that our customers are our biggest asset. To grow business, we need to generate more new business and business from existing customers.

Relationships are built on trust and engagements but being able to do this in an efficient manner is not always easy.  Employees come and go from your organisations and individual businesses, and the knowledge they have walks out of the door.  You can have databases like CRM or even spreadsheets and most of us that run businesses have more than one system at any one time.

Data about sales, marketing, service of even help desk calls can be logged and held separately and gaining a real single view of everything that is happening is hard to do.

Business Intelligence tools like Power BI from Microsoft or Tableau from Salesforce can help you understand customer data graphically but not by location.  Very few systems combine data from different data sources and systems.

Mapsimise is a little different as it has been designed to give data views where different types of data are used. So, you might want to see all of your sales opportunity by customer or by prospect. You might also want to see all of your open incidents and cases in the same view, as well as marketing data that shows which customers and prospects have actively engaged with your content.

This means your sales teams are seeing customers with active cases and opportunities, and your support teams can see where customers are engaged in the pipeline for future sales.

Collaborating with data in this way gives a true picture of your customer’s activity.  Now with Mapsimise we take this view to a new level and deliver it visually by location, which means you can identify customers by region as well as see which regions or territories are performing best.  You can quickly identify by area if there is a growing problem with more than one customer with a given service.

You’re not adding any extra data into your business, just using the data you have already to get a visual presentation of what is happening, where it is happening and why.

Mapsimise can be used to enhance many different business functions in many different ways, but your data in your business is key to the success of gaining location Intelligence.  It really doesn’t matter if you are displaying customer data or related data or even reference data that enhances what you see by area. Mapsimise has the capability to deliver all your data into comprehensive views for your teams.

I was once working on a project with a supplier of gas bottles for industry and the project was to collate data to give a better view.  The company had poorly handled a situation from a member of their sales team which was not her fault and she did not have the information she needed.  She had visited the customer not knowing that they had open incidents with the support team and had tried to sell new product when existing products had faults.  A 360-degree view works, but by location enables your sales team to access data freely and make additional notes.

The truth is technology needs to add value to your business and Mapsimise can help you do this. Find out how to get started with a free account by following the steps below.

How to get started with Mapsimise

If you are ready to get started, it's so easy! Start visualising your data on one or more maps by signing up to your own Mapsimise account and get started. Follow the steps below:

  1. Firstly, visit our website
  2. Click Get Started
  3. Select the package that suites your organisation
  4. Fill in the registration form
  5. Validate and log in to your Mapsimise account (by email)
  6. Add your billing information and select the connectors or upgrade from your Go Package

If you get stuck, you can sign into the Help Desk and raise a ticket with Mapsimise Support OR click here.

We look forward to working with you and helping you visualise your data, gaining location intelligence.