Well, another very extremely busy week here at Mapsimise HQ! The final pre-release development build is well under way, and additional features for the early adopter season are being finalised.
I recently attended a local event and had the opportunity to discuss mapping and geo technology with a number of business leaders. The purpose of those conversations was to understand how different businesses would use this type of technology and after having a very interesting conversation with a company owner that specialises in security and alarm installation, I thought I would create some maps within Mapsimise to show how this type of industry could make effective use of geospatial technology with different data sets.
I soon found a range of datasets that could enhance data about an area, so started to include crime data, and related customer data on a map.
The crime data is used under licence from government source and we recognise this for the purpose of this blog, but you can very quickly see the possibilities for the security industry having access to plotted data via a location. Such data may have beneficial purposes for other business sectors too, such as, Insurance, Property Management and Sales. But by combining an area’s statistics and reported crime, it can enhance sales, marketing and service for a company that is working in the security sector.
Imagine plotting all your customer data that have your alarms fitted and then plotting recent crime trends. The ability to quickly respond to customers and inform them of any localised events would not only enhance the reputation of your company but build loyalty with customers through sharing valuable information.
Areas that have been impacted by crime could also be analysed and trended. By working with public sectors or law enforcement, combined approaches for neighbourhood watch, temporary CCTV or police presence could be arranged.
I’m not suggesting that geospatial tools like Mapsimise will stop crime, but this is just one example of using combined detailed data sets, which can not only benefit a location, business owner or household, but enable a given service provider with additional insight by location.
As an alarm, CCTV installer and surveillance monitoring service or even security provider, crime data can enhance your day to day activity and help your customers keep what’s theirs, theirs.
I’m a great believer in using technology to enhance a service offering, and also a great believer in not having technology for the sake of having something new, but geospatial services like Mapsimise will bring a new level of detail and ability to analyse, along with data presentation that relates to a given area or location.
Taking this a step further for security related industries and any industry that could use crime, customer or prospect data together in a single view, Mapsimise does not just bring together data views, but offers further service integration so that email marketing to customers through popular platforms like Mail Chimp and Dot Digital can easily take place.
The internet is awash with data sets and files that can be used to help your business benefit from geospatial capability, and with Mapsimise we are bringing together data and related information to help benefit customers and business providers in a new way.
Bio – Alistair Dickinson CEO Mapsimise
After 21 years helping organisations with technology, I’ve seen and worked on many projects. As CEO of Mapsimise I’m still very hands on working with all team members and not sat in an office making spreadsheets and crunching numbers. I’m happy to work on the support desk, take calls and discuss how our tools and technology can help businesses like yours. You can find me on Linkedin, Twitter or email me directly. I’m very jeans and t-shirts and still wear Nike Air trainers to the office which I’m told is cool…