Well the Christmas break is over, and the team have come back to continue with the 4th development cycle, which includes the final build for core geospatial functionality.  I know that April is only just around the corner and the Jira activity boards are still full.

The good news is that we have identified and completed all our core functions. That means Mapsimise will enable customers in nearly all industries and sectors to make use of the offering, helping teams and individuals to solve problems and get better insight into the data they own and data that can be easily used.

One of my main activities has been looking at different data sources and reviewing what can be used under what is known in the UK as Open Government licence.  A new initiative by the government is underway and a new commission has been created. You can find out more about “The Geospatial Commission” here: https://www.gov.uk/government/organisations/geospatial-commission/about.

But one thing I wanted to cover today was how Mapsimise can we used in different job roles, and how Mapsimise adds value to an organisation’s different data sets.

Let us first look at the role of a typical marketeer that uses a CRM system or has a list of customers in a spreadsheet.  Marketing to a full list with a generic message can help, but end customers now want more.  Mapsimise helps to create targeted lists by location, these lists can then be passed to online email marketing service like DotDigital or Mail Chimp, or if a CRM is used in conjunction with email marketing the list can be passed back to the CRM ready for email to be sent.

Now let’s take a look at a different perspective of Mapsimise. The one of a self employed or contracted delivery driver.  Most self-employed drivers will get a list of drop offs in a spread sheet when the day’s parcels are collected.  Imagine uploading the delivery sheet and having Mapsimise geographically plot your drop offs, while you join the dots and plan your route.

Finally let’s look at the role of a sales manager who wants to see where the hot opportunities are that their team is working on in given areas.  This data again may come from spreadsheets or from a CRM system, but when using Mapsimise, plotting linked data and identifying data with a given value or status is very easy to do, even heatmaps and clusters an be used to highlight the given key areas.

As you can probably see there are many different ways of using geospatial systems to enhance data and with Mapsimise our objective is to help as many users and organisations do exactly that.

Bio – Alistair Dickinson CEO Mapsimise

After 21 years helping organisations with technology, I’ve seen and worked on many projects. As CEO of Mapsimise I’m still very hands on working with all team members and not sat in an office making spreadsheets and crunching numbers.  I’m happy to work on the support desk, take calls and discuss how our tools and technology can help businesses like yours.  You can find me on Linkedin, Twitter or email me directly.  I’m very jeans and t-shirts and still wear Nike Air trainers to the office which I’m told is cool…