Using geospatial functions and maps integrated with business systems is becoming more and more common place. Today I’m looking at all the great features that Mapsimise brings through its live data connector with Salesforce.

So, what is Salesforce,  Well for those that don’t know, Salesforce can be categorised as the world leading CRM platform that helps organisations adopt great customer engagement tools around relationship building, service, marketing and most importantly sales.  Many organisations have adopted Salesforce as an organisational solution leading to millions of users worldwide and continues to expand this.

Google first launched Google Maps in 2005 and the platform has been improving in functionality ever since. The Google Map APIs have been designed and documented for developers, and various solutions in the geospatial marketplace make use of Google Services.   Google do provide a limited map application through its Google Drive platform but to date, Google have not offered or brought to market a Google Map business application with the focus primarily being on offering services that can be developed by partners and ISV’s.

So, using these two great technology platforms Mapsimise has been designed to use live data from Salesforce with Google Maps in a business application, bringing geospatial functions, route planning and a range of great features. See mapsimise.com for further details on all our features.

Using Mapsimise there is no development or bespoke integration required, the hard work has been done for you and connectors are available to enable live data feeds and creation of target lists directly from a map.

Connecting your Salesforce subscription to Mapsimise enables the sharing of accounts, contacts and functionality to add members to campaigns from a map. Using our geospatial tools, you can quickly identify related parties by location and build territories for your sales team.  Mapsimise also enables you to take your related data and build marketing lists with other providers like DotDigital and Mailchimp meaning that Mapsimise not only enables geo and visualisation, but data sharing.  Furthermore, with Mapsimise you can create external maps to share your data via the web or to have maps displayed internally on dashboards or through portals.

Mapsimise has been designed to enhance what you do with your business data and increase efficiency through better use of data.

Mapping data gives you that additional visualisation of data on a map, allowing advanced filters and views to be applied.  This in turn enables you to easily define which record belongs to territories, which customers or prospects can be used in marketing lists and enables you to define marketing by location.

One of the many things Mapsimise does well is bring geospatial tools into business, for business users. This helps to make the application and interface easy to use - mapping and GIS experience isn’t needed, if you can use your CRM system then Mapsimise should be a breeze!

About Mapsimise

Mapsimise is a geospatial software tool and platform, based on Google Maps technology which enables organisations of any type to visualise and map data via connectors or by uploading data to build an effective representation on one or more maps.

Although GIS capability is not new, Mapsimise is, as the approach taken is to bring connected data and geospatial together offering minimal setup and configuration for our customers and business owners.

As part of our initial release we will be supporting connectors with the following providers.

Bio – Alistair Dickinson CEO Mapsimise

‌After 21 years helping organisations with technology, I’ve seen and worked on many projects. As CEO of Mapsimise I’m still very hands on working with all team members and not sat in an office making spreadsheets and crunching numbers.  I’m happy to work on the support desk, take calls and discuss how our tools and technology can help businesses like yours.  You can find me on Linkedin, Twitter or email me directly.  I’m very jeans and t-shirts and still wear Nike Air trainers to the office which I’m told is cool…