You may have noted from some of the other posts, that I’m not new to the technology industry and have seen many changes. I have worked in many different types of organisations when helping to deliver business systems. Along the way I have seen big government departments spend hundreds of thousands on geospatial and mapping software, I have worked with many organisations that track vehicles via GPS and then display data to a map.
When it come to Sales, Marketing and Service along with HR, I’ve not seen mapping used in the same way. There are popular property websites that have incorporated map search into websites, Right Move is one: https://www.rightmove.co.uk/and lots of website owners are now beginning to incorporate related data search and make data available via a map interface.
But, when it comes to day to day Business to Consumer (B2C) and Business to Business (B2B) activity, geospatial tools and integration of mapping software seems to still take on a bespoke or industry point solution approach.
Its nearly been nine months since we started project Mapsimise and the team continually amaze me with what is possible through integration of service providers, data connections and commonly used business applications like Salesforce.com, Microsoft Dynamics 365 and others. We have realised that Mapsimise is so much more than just a map tool!
The objective and overarching ambition has always been to change the way business visualises and works with data, and we believe 100% that we are on the right track to deliver real tangible value to sales, marketing and service teams around the world, solving customer problems and meeting requirements one step at a time.
Geospatial tools and mapping as a whole are now beginning to see real adoption by businesses, marketers and sales people consuming data like never before. That said, I think a lot of this drive comes from a change in the way we are all doing business, a change that only cloud services could have brought to businesses and the software industry.
But as I was once told change is good, change is progress and Mapsimise is designed to help businesses deliver change to the way data is used and how processes are managed.
Bio – Alistair Dickinson CEO Mapsimise
After 21 years helping organisations with technology, I’ve seen and worked on many projects. As CEO of Mapsimise I’m still very hands on working with all team members and not sat in an office making spreadsheets and crunching numbers. I’m happy to work on the support desk, take calls and discuss how our tools and technology can help businesses like yours. You can find me on Linkedin, Twitter or email me directly. I’m very jeans and t-shirts and still wear Nike Air trainers to the office which I’m told is cool…