In our digital world full of webinars and social media is it sometimes easy to forget the importance of meeting people face to face, having a meeting and explaining what you do.  In our busy lives it is also a challenge to schedule time out of the office to attend meetings.

Events for sales, product launches, software updates, roadshows or even conferences are more effective if the travel time for individuals invited is reduced. The old saying “time is money” springs to mind and is very relevant as many business owners or attendees seem to cite time or location as the main reason for not being able to participate.

…CEO Alistair Dickinson gives a real-life scenario of events gone wrong!

“In a previous career with a software company over a decade ago, I was working with the company’s events team. The sales team wanted to set up an event in Birmingham, UK.

The location seemed like a good central point and a business centre was picked just off the motorway.  The sales team prepared the side decks, the refreshments were ordered for 40 attendees and 75 were handpicked with Birmingham postcodes.

Invites were sent to the relevant customers and prospects and this was going to be a big event for the release of a new version of a CRM extension for marketing.

So why did everything go so horribly wrong, why did all the money get spent on postal invites, food and facilities?

Well, on the day in question and out of the 56 attendees that had RSVP’d only 6 people turned up, the rest were DNS (did not show) and the sales team were not impressed.  In fact, there were more people at the event representing the company than there were potential prospects and customers.

Does this or can this really happen? Well it did that day and although it was over a decade ago, the same scenario could easily be played out again. The reason was location!

It was only on a later review of the invitees data that it was realised that everyone invited would have had to of driven across Birmingham in rush hour traffic to get to the event as the event was in the wrong location for those invited.

Therefore, Location Intelligence in event planning makes a lot of sense for you and your team as well as your company.   If you’re planning to get groups of customers together to share information, it is worth knowing where the larger groups are by location.”

As you can see from the picture above even our CEO Alistair Dickinson has been preparing for our next event with Mapsimise, which is likely to be on home soil at Smart Island Live on the Isle of Wight, so please do register and come and join us.

…So how can Mapsimise help?

Using location tools like Mapsimise allows you to plan events in locations near your customers. The old saying “You will not catch much fish in the desert” or “You need to go fishing where there are fish” springs to mind as you need to be able to set your stall up where your customers and prospects will be able to find you or get to you quickly with minimum effort.  Our technical world has made things so much easier apart from traffic jams.

One of the prime examples would be that Mapsimise enables you to build views of customers or prospects by location on a map.  You can then easily use “Heatmaps” to see the density and which locations in the country are more active. Or you can easily change to a cluster view to count the number or groups of customers or prospects records.

You can very easily load customer and prospect data from one of our integrations, or via upload from Microsoft Excel or a CSV file, and then start working with your data to get better visualisation.

If you would like to find out more connect with us on LinkedIn or via our Mapsimise Website to see all the great features.

How to get started with Mapsimise

If you are ready to get started, it's so easy! Start visualising your data on one or more maps by signing up to your own Mapsimise account and get started. Follow the steps below:

  1. Firstly, visit our website
  2. Click Get Started
  3. Select the package that suites your organisation
  4. Fill in the registration form
  5. Validate and log in to your Mapsimise account (by email)
  6. Add your billing information and select the connectors or upgrade from your Go Package

If you get stuck, you can sign into the Help Desk and raise a ticket with Mapsimise Support OR click here.

We look forward to working with you and helping you visualise your data, gaining location intelligence.