It’s not magic, just progress. Technology has changed our lives and the way we work and live today, and it will continue to be innovated and adapted. Just over 20 years ago email was a new thing, social media didn’t really exist, and mobile working meant a phone in a brief case and a Filofax.
Technology has moved on and mapping and geospatial services can help your sales team and users of Salesforce do so much more with your data and gain real efficiency.
Fast forward to today and there are many solutions and databases that can be used in business, but Salesforce as a pioneer still leads the way with innovation for business technology. I still remember at the start of my career when Salesforce entered the market and CRM companies laughed saying it would never succeed, those same vendors now cease to exist in the CRM market.
Mapping and Geospatial on the other hand has not really broken into the mainstream with some vendors not considering it, while others focus on field services. Only in the last 4 or 5 years has this technology broken through to the point you did not need a GIS specialist or data scientist to help you, but that is just progress.
With the acquisition of MapAnythingGeo became part of the business playing field, but like any solution and technology there is always more than one approach.
Mapsimise for Salesforce is just one and here at Mapsimise we are not claiming to be the only solution, there are others that focus on single elements of functionality. But Mapsimise is different, it is a connected data platform. It’s not focused on just loading data from a single system or vendor because we know that businesses like yours operate more than one system and building views of data from many sources is also very beneficial to your business activity.
With our Salesforce connector for Mapsimise you get to access real time data and build and collaborate with team members using a number of Maps powered by Google. Yes, Mapsimise takes Google Maps and brings data integration, loading, geo, tools and route planning (just to mention a few). We also have outbound connectors for marketing but that is another blog post.
…So how do your sales team benefit from Mapsimise?
Well firstly they get access to their Salesforce data in Mapsimise, they get access to Google Business Search to prospect by location and they can go mobile seeing data on the go, along with planning effective routes to travel.
…Why would users in Marketing need Mapsimise?
Marketing is not just about creating and having the ability to see data by location. Running unique campaigns for your sales team to engage with by location or territory is going to help your customers and prospects become more engaged.
What is more, using data by location allows you to plan events more accurately, e.g. planning events near your customers and reducing travel time for them.
With Mapsimise you can view clusters of customers via heatmaps helping you and your team identify some of the best areas for your events.
…Why is good data management important?
Identifying and supporting your customers and prospects by building lists by location stops the dreaded overlap of multiple campaigns being sent to the same person. There is nothing worse than receiving a complaint from an individual who has received different offers for the same thing.
Customer data management is becoming more and more important with new Data Protection rules being made law in several countries including the EU with GDPR.
We are all becoming more aware of the value of our data and if you are a marketer yourself and you take a “I do not care” approach your customers and prospects will be less than impressed.
So, if you are using Salesforce and you’re still not convinced, head over to our features page to see how Mapsimise can help your business and your teams do more with existing data. Click Here
How to get started with Mapsimise
If you ready to get going and use your Salesforce data in a new way follow these simple steps. Start visualising your data on one or more maps by signing up to your own Mapsimise account and get started. Follow the steps below:
- Firstly, visit our website Mapsimise.com
- Click Get Started
- Select the package that suites your organisation
- Fill in the registration form
- Validate and log in to your Mapsimise account (by email)
- Add your billing information and select the connectors or upgrade from your Go Package
If you get stuck, you can sign into the Help Desk and raise a ticket with Mapsimise Support OR click here.
We look forward to working with you and helping you visualise your data, gaining location intelligence.