I guess if you are in business then you’re doing some marketing and whether you like it or not, marketing activity is now taking an even bigger role in current day business.  There are more and more roles being defined from Digital, to Influencer to LinkedIn Marketer.   But as you probably already know, a scatter gun approach is probably not going to have the effect you want.

Your marketing and business activity are driven by data and using maps and geospatial tools like Mapsimise can help you select and define target areas and locations where your customers are.

One of the great things about Mapsimise is its ability to share data with other services. This means you can connect your CRM system or upload your data from Microsoft Excel or a CSV file, map it, find the right customers and then pass the list back to your CRM, or to an email marketing service like MailChimp or DotDigital.

As you know marketing is not just about emails. Location intelligence allows you to define and make better decisions around planning events, helping you find the right locations based on the density of your customer’s whereabouts.

But it is also allowing further analysis to be performed and the examples below outline how you might make use of this.

Example 1 – Retailing from Locations

As a business you may have many retail outlets around the country or around the world, and if you run a customer loyalty scheme for your business you could very quickly identify the customers that frequent each store by location.  This means that instead of sending hard copy information or email information about generic products, you could tailor and target customers by the store they use, which in turn helps to build better customer loyalty.

Example 2 – Manufacturing niche product for retail

More and more businesses around the globe have found success in the manufacture of unique niche products.  The example that springs to mind is a range of noodles that were then sold in artisan stores.  The product demand was driven by the manufacture and the fan base was also built through marketing.  So, how does maps and Mapsimise help in this scenario?  With Mapsimise you have the feature of external maps that can display data via your website but include all your data.  So, a fan of your niche product can quickly find a store by location or a suitable outlet.

Mapsimise is codeless and you don’t need a developer to build you a map solution for your website. All you need to do is design your map, embed the maps onto your site and your customers can quickly find what they are looking for by location.

Example 3 – Expanding operations through Business Development

As business owners we all like to grow our organisations and marketing plays a large part in this.  Understanding data by location and the number of prospective customers, plays a big part in understanding return on investment made.  Having information about location and populations can help you understand the best locations for expansion.

Using Google Business Search which is part of Mapsimise can also help you identify resources or competitors in a similar location. Making use of Street View can give you an interpretation of what a location looks like.

Mapsimise brings you a new way of looking at your business data and a new way to gain location intelligence from multiple data sets, helping you as a marketer or your whole marketing team to plan activities in more detail, and focus on the locations and customers that matter.

How to get started with Mapsimise

If you are ready to get started, it's so easy! Start visualising your data on one or more maps by signing up to your own Mapsimise account and get started. Follow the steps below:      

  1. Firstly, visit our website Mapsimise.com
  2. Click Get Started
  3. Select the package that suites your organisation
  4. Fill in the registration form
  5. Validate and log in to your Mapsimise account (by email)
  6. Add your billing information and select the connectors or upgrade from your Go Package

If you get stuck, you can sign into the Help Desk and raise a ticket with Mapsimise Support OR click here.

We look forward to working with you and helping you visualise your data, gaining location intelligence.