You may know by now that Mapsimise is a data platform that helps you visualise and work with data in a location-based way. Our aim is to help you and your team collate and work with different data sets that your business uses from customer to sales, marketing, and service activity, with the ambition to help you segregate, query and gain location intelligence visually.


We understand that placing thousands of pins on a map might not be that useful and in previous weeks we have covered topics like using KML to understand boundaries and filtering data with quick filters and drawing. Today we wanted to share the power of layers with Mapsimise.

So, what is a Layer?

A layer can be one of two things - a layer can be a view of a full set of data from either a system of a data table, or a layer can be a filtered view of a table or systems connector, but the great thing is you can build multiple layers from the same connection or table but then use the filtering to show data of different types, be it by industry, by size or any status field. It might be even who owns the record in your CRM system.

How to do this:

Layers can also have additional features that enable things like clustering and heat mapping. You can see this from the images [left] that heat maps and clusters can be very useful when understanding and counting up related records in an area. Or to understand density or saturation of a given region, i.e. where your customers are.

In the spotlight this week... Recruitment

Tips and Tricks each week will now feature “In the Spotlight”. An example of how Mapsimise can be used in a given industry.

We all know that recruitment of personnel and resource is one of the first industries hit in an economic downturn so this week’s features how a recruitment consultancy can use Mapsimise to understand and gain a visual of roles, candidates and customers all in a single view. Watch the example video on our YouTube channel.

The great advantage here is that using layers combined with filters, job searching and finding candidates roles can be made easy from a simple look at the map. Candidates can be identified by location with related placement opportunities being sort by travel distance. The other advantage here is that candidates may become available where as an agency you may not have roles, so the Google Business Search can be used to find potential companies in a given area, enabling recruitment teams to prospect for employment roles.

There are endless opportunities for all business sectors to us Mapsimise to help them understand data by location and work with their data to improve processes. We can help you.

If you would like to find out more about Mapsimise, we have an active blog site and knowledgebase. If you missed any of our previous Tips and Tricks, you can also find them on our blog.

Please contact us or book an online meeting if you would like any support. We can take you through the steps to changing the way you view your data!

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Just log in and follow the quick steps above to start analysing your data on a Google Map!