We live in a world driven by data and it is hugely valuable to business. The question is, are you using your data effectively right now? Some of the largest organisations are data and technology companies, and it is those two elements that drive great decision making.

Geo or geospatial tools are just part of that make up and as we all transition to globalisation and a connected world, the data you hold becomes more valuable depending how you use it and how you keep it valid.

Geospatial and business intelligence helps you as a business owner make more informed decisions through analysis. From planning your resources, understanding customers by location or even launching new product platforms like Mapsimise, helps you with analysis.

Better Resource Management

Time is money and the most expensive resource you have in business walks on two legs. This is why being effective with time and resource is important. Our geographical world is always changing and being able to use data in an effect way helps your business stay one step ahead.   The way we collect and store data and how we make use of it is also under constant change and I would cite one of the biggest changes to the way businesses use systems and data has been cloud computing.  As systems become commoditised the investment in software has reduced per head.  That said what is now taking place is the concept of connected systems.  Connected once deemed as integration of standalone systems is now being pushed back onto vendors, to make systems compatible with each other.

Your resources can easily be made more efficient and the time tasks take reduced if the right tools are in place. Software systems are just the tools, they enable you to do more with less, or that is the theory!  Obviously, there are many factors to consider when implementing systems which include process and training, but as the technology market changes more connect tools become available.

Resources can be assets

It not all just about tracking activity of people. Geospatial tools like Mapsimise can help you achieve better management of deployed assets like equipment installed or vehicles used in plant or fleet activities.  There are many ways to use data, both in sales and service, along with asset tracking activity. In a world that is mapped out it is easy to see visually where all you touch points are and more importantly how they relate to each other by location.

Why Connected Data?

So, what is connected data? Well the phrase “big data” was first coined in 2005, but connected data brings in focus the ability to move data between systems and render one data set in many applications. Imagine your finance systems fully connected with your CRM and your CRM fully connected to your ERP or geospatial tools.  Yes, there are some single suppliers that have been working toward this for some time like Oracle, Salesforce and Microsoft to mention a few, but these platforms and vendors are not always focused on smaller businesses or choice.  When I say choice, consider having multi-vendor solutions in your business, which is a very real situation for many business owners and imagine trying to connect the data to flow between the different systems.  Therefore, connected systems that support each other are making real head way! Just look at what SLACK has achieved with its messaging platform - the team at Mapsimise are adopting the same strategy.

Why Connected Systems?

The ability to have one system or piece of software that enables authentication with multiple vendors and software platforms is a current trend in the software marketplace. The days of single autonomous software databases is slowly coming to an end.

Making your team efficient means helping them access data as needed to complete a task in hand with less effort, and connected systems help your team do this.

The team at Mapsimise is working on bringing 60 connections to its platform including having bi-directional workflow.  Having this means a fully connected platform that can move and connect data between 3rd party systems.  But systems need to be functional, deliver value and help users get more from data.

Why Analytical Systems?

Systems are not just about doing a job, and the data you collect is not just for the purpose of tasks and actions. There is a growing trend in a range of business sectors to analyse data to help make decisions.  Business intelligence is a growing trend and location intelligence more so.  Mapsimise brings you data from multiple systems to allow you to work with it, helping you to understand location intelligence, but also have analysis tools to further understand the value of your data.  Many companies are now making more use of data and you maybe one, but software has to add a level of value to what you do with your teams and as an overall company.

Growing your business through decision making!

Geospatial tools and building maps is not new but what is new is the way the team at Mapsimise are bringing data, analytics, systems and geospatial together in a single SaaS product platform.  In our design we have looked at what business owners actually need from their data, what functions will help drive decision making and help grow businesses through the use of data.

Related reading and information

The use of geospatial tools is a rapidly growing market along with gaining intelligence from data. Business and location intelligence are in the forefront of business tools for a range of business types.

I recently read an article by Steven Hagan which I have shared HERE

And further reading led me to the following blog by Georgy Potapovwhich is shared HERE

So how can we help you get your data by location?

If you would like to find out more about how Mapsimise and geospatial can help drive your business forward and help you define location-based outcomes for your team, connect with us, visit our website Mapsimise.comor get started below.

How to get started with Mapsimise

If you are ready to get started, it's so easy! Start visualising your data on one or more maps by signing up to your own Mapsimise account and get started. Follow the steps below:

  1. Firstly, visit our website Mapsimise.com
  2. Click Get Started
  3. Select the package that suites your organisation
  4. Fill in the registration form
  5. Validate and log in to your Mapsimise account (by email)
  6. Add your billing information and select the connectors or upgrade from your Go Package

If you get stuck, you can sign into the Help Desk and raise a ticket with Mapsimise Support OR click here.

We look forward to working with you and helping you visualise your data, gaining location intelligence.