Alistair Dickinson

What is location-based marketing?

Have you ever looked at something on Amazon, just briefly or maybe you found it at a better price elsewhere. You may have noticed that Amazon sent you a reminder email a day or so after to tell you it’s still available or that there’s ..........

Geospatial Technology

Has the “Lock Down” Affected Crime Rates in the UK?

The purpose of this blog is to show and analyse two different data sets. The data is based on all crime incidents available that have been recorded in April 2019 and April 2020.

Geospatial Technology

Mapsimise May 2020 Update... It's Here!

Are you thinking about location intelligence and what advantages it can bring to your business? Data analysis in business is key to the survival of your business and with our data analysis platform, Mapsimise, along with location intelligence, we make this task much more achievable and exciting!

Geospatial Technology

How Location Intelligence Might Be a Very Good Idea for Your Business

Definition: Location Intelligence is the process of deriving meaningful insight from geospatial data relationships to solve a problem.

Geospatial

When Is a Good Time to Think About Business Efficiency?

Yes, the pandemic has flawed us all. Some businesses can pivot to use machinery to make supporting products. Some smaller dynamic companies can invent new approaches or go-to-market strategies on the fly, but 70% of business owners are probably looking at the current situation.....

Financial

The Adoption of Location Intelligence Grows With the Amount of Deliveries Due to the Current Pandemic

For sure the world is a very different place right now, and when we all come out the other end it is likely that business will also be different, new ways of working, new efficiency and the reduction of the amount of travel as we have become accustom to new working at home practices.

Mapsimise with MailChimp

Let's help you Bring Location Intelligence into Marketing

What is Location Intelligence Marketing? Location intelligence is the process of deriving meaningful insight from geospatial data relationships to solve a particular problem.

Geospatial

What Is Geocoding and How Can It Benefit My Business?

We created Mapsimise knowing that the concept of geocoding data for business was fairly new. Not many businesses currently use it and we found that using GEO applications for business has been seen much more in the US than it has in the UK and Europe.

Public Sector

Helping the community through partnership

The Mapsimise team are working with Keitaro and Nosy Design on a Code For Ethics project to collect vital data for the NHS. We want to help the NHS understand how many people in their area are self-isolating

Geospatial

Keep your productivity up whilst also looking after your mental health now you’re WFH!

So you’re now working from home, you’ve moved some stuff around and you’re set up for work. For those lucky enough to work from a laptop you can choose your workspace.

Geospatial

Our ever-changing world, well this will be Interesting…

We are seeing everything turn upside in front of us. We have all seen the map of the Corona virus grow and grow… In light of it all, geospatial and graphical representation of data can be fascinating.

Geospatial

Our Latest Update Feb 2020 - Just making it all a little more Mappy

In this blog we’ll be showing you what’s been updated and also what has been added to improve your Mapsimise journey. This update has more bug fixes and quality-of-life improvements than any previous Mapsimise release.

Charity

Is Your Not-For-Profit Working to Deliver Health Services?

Today I’m not looking at the individual types of services, but how as a provider you can manage your data in a better way using geospatial tools like Mapsimise. Although I’ll be relating service provisions and how they can be made more efficient.

Charity

Why Geospatial Helps Your Not-For-Profit Deliver Education and Training

You might well be thinking “what!?” How is a map going to help me deliver education causes and in truth, unless you’re planning on delivering geography or using the map to display economic data the need of using mapping in education could be a little limited.

Charity

Does Your Not-For-Profit Run Projects or Events?

In saying that the types of activity might be the same and so in this article I’m looking to answer some of the questions around the benefits of geospatial and mapping for managing projects and events.

Charity

Is Your Organisation Working With Supporters and Volunteers?

So today let’s look at some of the pain points we can help you resolve through location intelligence and using your data in more efficient ways. Your supporters may be in many locations, not just nationally or regionally but internationally.

Geospatial

Who Ate All the Pies? When is the next Delivery?

So, today’s blog is all about retail and using geospatial solutions to find locations for outlets. Any organisation that offers consumer goods through outlets or through re-sellers will need to identify best locations ...........

Geospatial

Why Your Customer Is Your Biggest Asset?

Technology might have changed our approach to business activity and it still is, as consumers now have access to far more choice through the internet, but those customers that engage and buy into your message, product and brand are going to become assets for your business.

Engineer

Effective Use of Geospatial Drives Product, Customer, Resource and Asset Management

Geospatial and business intelligence helps you as a business owner make more informed decisions through analysis. From planning your resources, understanding customers by location or even launching new product platforms like Mapsimise, helps you with analysis.

Helping You to Make Sense of a Digital World With Geospatial

The big change has obviously been technology from email and the first mobile phones to now being 24/7 connected around the globe through our smart devices. The world might seem like it just got smaller, but it didn’t, our potential as business providers just got bigger and so did our markets!

Financial

Growing Your Recruitment Business by Making It Geospatial

You will also be fully aware of the phrase “Time is money” and finding and placing the right candidate for a customer is usually time restrained. In most circumstances matching people, skills and location can be a challenge when time is an issue.

Engineer

Helping Your Security Company Do More With Your Data

As a security business owner that focuses on installs and the provision of alarms, door entry and CCTV location equipment, information about a given location might be important to you and your customers.

Google Maps

One True View of All Your Customers, Prospects, Sales and Cases

Business efficiency is not always easy to achieve, and we all know that our customers are our biggest asset. To grow business, we need to generate more new business and business from existing customers.

Engineer

“All I Want to Do Is Get All My Engineers to the Right Place and Schedule Their Jobs”

I was recently working with a medium sized telecom provider that had several requirements when it came to mapping out data for use within the business.

Maps for Microsoft Dynamics 365

What Is “Connected Data” and Why You Should Care?

So, what is connected data? It’s a strategy to use data that is in your current systems and build views across multiple platforms that you may have to give an analytical view of system and business data.